Q. I WASH AND BLOWDRY MY HAIR EVERY DAY. BUT, THE HIGH TEMPERATURES DAMAGE MY HAIR. DO YOU HAVE ANY TIPS?
A. You need to dry your hair as gently as possible. First, towel dry your hair thoroughly by pressing and patting, not rubbing. Second, choose a setting for your hairdryer with a powerful airflow, but a low temperature. Third, be careful not to hold the hairdryer too close to your hair. Keep the nozzle at least 20 cm away. Overall, when it comes to outstanding results in a short time, negative ions are your friend. They help dry hair more quickly while enhancing shine.
The perfect hairdryer dryer for you is our SWISS SILENT JET 8600 IONIC. It has an extra powerful air-stream to dry quickly – even at low temperatures. The ions generator channels negative ions into your hair, splitting the water droplets into smaller molecules, thus reducing drying time. They also help to retain the natural moisture content of your hair for a smooth, glossy result.
Q. I HAVE RECENTLY SEEN A VALERA HAIRDRYER WITH “ROTOCORD”. HOW DOES THIS WORK?
A. Valera’s ROTOCORD is a fantastic, practical innovation to make styling easier. It’s a swivel joint integrated into the cables of our professional hairdryers. It allows the dryer to turn freely through 360 degrees, preventing the cable from getting tangled. ROTOCORD is the perfect solution for optimum freedom of movement for professional stylists, and home users.
Q. I LIVE IN AN APARTMENT AND MY NEIGHBOURS HAVE COMPLAINED ABOUT THE LOUD NOISE FROM MY HAIRDRYER. DOES VALERA OFFER A QUIET MODEL?
A. Yes, we’ve developed a complete range of particularly quiet hairdryers for home use: the SILENT range. Noise levels are measured in decibels. Normal hairdryers have a decibel level of 85 or more. However, the Valera SWISS SILENT 9500 IONIC has a decibel level of only 69. With ions generator and our innovative ROTOCORD, this high-performing hairdryer is a perfect choice for inner city living.
Q. MY HAIR IS ALWAYS FULL OF STATIC ELECTRICITY, AND I HAVE HEARD THAT IONS CAN HELP REDUCE THIS. WHICH OF YOUR HAIRDRYERS HAS THE BEST ION EFFECT?
A. You’re right – ions generators are the ideal way to create more shine and less frizz. They work by releasing negative ions with the air when you blow-dry to neutralize the positive ions that are present in your hair. This reduces static charge or the so-called “fly-away effect”. Our hairdryers with IONIC in their name have a particularly powerful ions generator. Our ions generators produce millions of negatively charged ions for maximum smoothing and anti-static effect. We recommend the SWISS NANO 9400 IONIC, an ultra-light hairdryer with maximum ion-power. It also features our innovative ROTOCORD for tangle-free use.
Q. I WOULD LIKE TO BUY A VALERA PROFESSIONAL HAIRDRYER. SHOULD I CHOOSE ONE WITH AN AC OR DC MOTOR? WHAT IS THE DIFFERENCE?
A. When you’re putting your hairdryer to constant use in the salon, it’s essential to have a powerful motor with a long service life. Valera gives you three great options. Our LONG-LIFE AC Universal Motor produces a powerful airflow and has an expected life of about 2000 hours. However, the LONG-LIFE DC PRO motor also produces a powerful airflow, but is much lighter and has a slightly lower service life of 1200 hours. Or, for the ultimate in drying and styling, Valera has recently introduced the SWISS POWER4EVER hairdryer with the all new ultra-durable, ultra-powerful ENDURO Brushless DC Motor. This motor combines the best of both options: the power and service life of the AC motor along with the lightness of the DC Pro motor.
To make your choice easier: if you want long life and power, choose the AC Universal or the ENDURO Brushless DC motor. However, if weight is more important, go for a hairdryer with the lighter, but still high-power, DC PRO motor, or again, the ENDURO Brushless DC motor.
Q. MY HAIRDRYER HAS A “COOL SHOT” BUTTON. WHAT IS IT FOR?
A. The cool shot button is a useful feature if you want to use your hairdryer for styling as well as drying. When you finish styling each section of your hair with hot air, give it a short blast of cool air. This rapid cooling fixes the shape and allows you to add the finishing touches with your fingers. Valera Professional hairdryers with AC motors, such as our SWISS METAL MASTER, have a ‘cold air’ button, which produces a shot of cold air every time you press it. The ‘cool shot’ button, on the other hand, just cools the hot air, meaning the effect is not as