LOADING

Australia

VALERA has been PRODUCING professional appliances
to style and maintain healthy hair FOR 60 years

FeaturedProducts

  • Swiss Power4Ever 2400W Rotocord

    With 2400 w of operating power,
    the SWISS POWER4EVER is one of
    Valera’s most powerful hairdryers.

    Discover
  • Swiss Metal Master 2000W Premium Steel

    A professional stylist with a
    sophisticated look deserves
    the Swiss Metal Master.

    Discover
  • Swiss'X Super Brush & Shine

    Faster straightening and enhanced
    hair shine. Also comes with a thermal
    pouch for easy storage.

    Discover
  • Swiss'X Agility Ionic

    Increases shine and control frizz:
    Styling that achieves
    a professional look.

    Discover

Smart Airflow Technology

With 2400W of operating power, the SWISS POWER4EVER is one of Valera’s most powerful hairdryers taming the toughest frizz for long-lasting, smooth looks.

Swiss Power4Ever

The Longlife Hairdryer

Ultra

Silent

69dB

Smart Airflow Technology

With 2400W of operating power, the SWISS POWER4EVER is one of Valera’s most powerful hairdryers taming the toughest frizz for long-lasting, smooth looks.

Ultimate Finish

Complete your kit of essentials with toolsto guarantee results that are impeccable every time.

PRECISION STYLING AND PERFORMANCE
ELEGANT & NEVER UNORIGINAL

Style Perfected

Est. 1955

Swissness

Noun: the quality of being Swiss